Master in Business Coaching: The Way to Becoming a Real-Life Coach

Master in Business Coaching

Let’s be honest, every one of us could use a little guidance and support once and while. We often need to look outside of ourselves for counsel in order to accomplish our goals, both personal and professional.

Take, for example, a typical new year’s resolution: ‘this year I am going to eat healthier and get in better shape’.

How to eat right and exercise can be considered common knowledge, people in general already know how this is done. However, along the way to achieving these goals there can be some bumps in the road, and it can be especially discouraging to take on these challenges alone. That’s why we reach out for support. We look for someone to help coach us along. This collaboration can ease the process by providing additional perspective and knowledge. In addition, it keeps us accountable. It would be easy to just give up on our healthy diet during times of frustration or weakness. However, if we have someone by our side to help us focus, plan, and adhere to strategies then we are far more likely to succeed.



Business Coaching – In a Nutshell

The business world is no exception. A company can face challenges and struggles just as we do in our personal lives. No matter how much we master a skill and accumulate knowledge in a specific industry, we may not always have all the answers to overcome the hurdles we may face.

Any successful business needs to constantly be planning and forecasting future events, while simultaneously maintaining its own ecosystem. How to manage all this can be a daunting task to say the least, and it requires a comprehensive approach to make sure these processes are carried out effectively.  Often these processes are going to be multi-faceted and will be a part of a long-term strategy, varying in complexity. This is where the Business Coach comes into play.

As a skilled Business Coach, you will be able to essentially implement a program for your client. Together you will identify potential problems, gaps, or inefficiencies within the business structure. In the end, after analysis and counsel, you along with the client will be creating solutions. The result should be observable improvements in struggling areas of the business, which can include and are certainly not limited to:

  • Client relations
  • Employee morale
  • Communication between departments
  • The bottom line

It is worth noting, though, that a Business Coach is not simply walking in and just fixing what is broken. The solutions you help to develop should be a product of communication and collaboration with the client. Often it can be necessary to mentor managers through their own personal development within the business, and this can require an honest self-assessment. This will help in the refinement of their business and its ongoing operation, as managers are in fact a part of the operation as well, not simply looking in from the outside. You are essentially using Life Coach skills to help people to help themselves. You are providing tools to your clients that will enable them to continue to self-improve, and to eventually be able to do this on their own.

Master in Business Coaching: Acquire the Tools for Success

So, you have found your calling by helping businesses be the best that they can be. You recognize the value and reward in aiding in the success of individuals and their respective professions. How are you going to differentiate yourself from those who share the same passion?

First off, going through the proper training will already set you apart from other coaches that don’t necessarily have any credentials in this field. Apart from personal intuition and social sensitivity, it is important to be prepared with a proper methodology to use with your clients. Here are some questions you may find yourself asking:

How will I get my client to communicate honestly with me and themselves?

Does the client clearly understand where improvement is needed?

Additionally, when first entering the field, you will want to have a foundation to work with while gaining your professional experience, for example, a preferred coaching model that you are ready to apply.

To sum up, you will be helping leaders lead and managers manage. We are at a time now where we especially need strong leaders as the world returns to normalcy. Employees look to managers not just for guidance in the workplace, but also for a sense of long-term security. As we approach the light at the end of the tunnel in the Covid-19 pandemic, there is great opportunity for Business Coaches to help us start picking up the pieces and to begin moving ahead again.


If you would like to learn more about becoming a Business Coach, please feel free to contact us about our Master in Executive Coaching program.